In order to ensure not only the stability of industries experiencing rapid growth but also the stability of the individuals who planted the seeds for this growth – we must be precise in the language and terminology in how we gather.
Games, gaming communities, and other social means of connecting through play help foster relationships with others — especially for those for whom connection doesn't always come easily.
Parasocial relationships drive you to buy that thing, influence you on the vacation of your dreams and even dictate trends, and evolve into businesses of their own. How can we dive past this?
However, with the rise and popularity of web 2.0 and 3.0, this fan labor is ripe for exploitation, with the original creators no longer receiving the credit, opportunities, or financial income generated from this fan labor.
When I was studying fandom in graduate school — it was often reiterated, fandom is a verb. In order to participate you must do something. This is not dissimilar from communities either — to truly belong to a community, you must participate in some sort of action. And action — is driven by passion.